It is generally possible to use our website without entering personal data. If personal data (e.g. name, address or email address) is collected on our pages, this will always be on a voluntary basis, wherever possible. This data will not be forwarded to any third parties without your explicit consent. We would like to point out that data transfer via the internet (e.g. when communicating via email) may have security flaws. Flawless protection of your data against access by third parties is not possible.
Web Server Log
For smooth functioning and, if necessary, troubleshooting, web pages generally save logs on the web server where IP addresses are stored. Like many other companies, we operate our website on servers of a professional service provider. While IP addresses by themselves do not allow identifying a person, they could theoretically be associated with people using more elaborate tracking tools, but our website doesn’t. In the logs, the time, the browser type and the page visited are saved. These logs are periodically deleted after a maximum period of one month.
If you send us queries using the contact form, your information in the query form and the contact data entered by you therein will be stored by us to process the request and in case of any follow-up questions.
However, your accommodation request can only be used by you and sent to us electronically, if you explicitly agree to this data privacy and data usage statement by clicking on the button.
We will not pass this data on without your consent. In this respect, please take note of our data privacy statement.
Our website uses functions of website analysis services Google Analytics and Matomo. The provider of Google Analytics is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Matomo runs on the servers of Cookis GmbH, 6460 Imst, Franz Xaver Rennstrasse 4 (Bakehouse customers). For this purpose, cookies are used that enable users to use the website. The information thereby generated is transferred to the server of the respective provider, where it is stored.
You can prevent this by setting your browser so that no cookies are stored. Your IP address will be logged, but it will be immediately anonymised by deleting the last eight bits clwz. Therefore, only a rough localisation is possible.
The data processing takes place on the basis of the statutory provisions of Section 96(3) TKG and Art. 6(1)(a) (consent) and/or (f) (legitimate interests) GDPR.
Our concern within the scope of GDPR (legitimate interests) is to improve our services and our website. As the privacy of our users is important to us, the user data is pseudonymised.
ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.
Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh
ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.
Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram. The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
ADDITIVE+ MARKETING AUTOMATION - Direct Marketing
In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation. Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.
You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.
On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.
The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter.
To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin. After signing up for our newsletter you will receive an email containing a link to confirm the subscription.
Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on an adequacy decision taken by the European Commission (“Privacy Shield”) or on data processing agreements.
For reasons of security and to protect the transfer of confidential content, such as the queries you send to us as the site operator, this site uses SSL encryption. You will recognise an encrypted connection if the address bar of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar. If SSL encryption is activated, the data you send to us cannot be read by third parties.
We would like to point out that for the purpose of easier shopping and later contract processing by the online shop operator, the IP data of the subscriber, as well as the name, address and credit card number of the purchaser, will be stored within cookies.
The following data will also be stored by us for the purpose of contract processing: [please expand data for companies] The data provided by you is necessary for the performance of the contract and the implementation of pre-contractual measures. We cannot conclude the contract with you without this data. No data will be transferred to third parties, except to transfer credit card data to the processing banking institution/payment service provider for the purpose of debiting the purchase price, to the transport/shipping company tasked by us to deliver the goods, and to our accountants for the fulfilment of our fiscal obligations.
After cancelling the purchase process, the data stored by us will be deleted. In the case of a contract conclusion, all data from the contractual relationship will be stored until the retention period under tax law (7 years) has expired.
The name, address, purchased goods and purchase date will also be stored until product liability (10 years) has expired. Data is processed based on the statutory provisions of Section 96(3) TKG and Art. 6(1)(a) (consent) and/or (b) (necessity for contract performance) GDPR.
Facebook plugins (Like button) - data privacy statement for use
Plugins of social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, are integrated on our site. You will recognise the Facebook plugins by the Facebook logo or the “Like button” on our site. You will find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/. When you visit our site, a direct connection will be established between your browser and the Facebook server via the plugin. Facebook will thereby receive notification that you have visited our site with your IP address. If you click on the Facebook “Like button” while you are logged into your Facebook account, you can link the content of our site to your Facebook profile. Facebook will therefore be able to match the visit to our site with your user account. We would like to point out that as the provider of the site, we do not receive any knowledge about the content of the data transferred or its use by Facebook. Further information can be found in the Facebook data privacy statement at https://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to match the visit to our site with your Facebook user account, please log out of your Facebook user account.
Twitter - data privacy statement for use
Functions of the Twitter service are included on our site. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When using Twitter and the “Retweet” function, the websites visited by you will be linked to your Twitter account and disclosed to other users. Data will thereby also be transferred to Twitter. We would like to point out that as the provider of the site, we receive no knowledge about the content of the data transferred or its use from Twitter. Further information can be found in the Twitter data privacy statement at http://twitter.com/privacy.
You can change your data privacy settings on Twitter in the account settings at http://twitter.com/account/settings.
Instagram - data privacy statement for use
Functions of the Instagram service are included on our site. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our site to your Instagram profile by clicking the Instagram button. Instagram will therefore be able to match the visit to our site with your user account. We would like to point out that as the provider of the site, we do not receive any knowledge of the content of the data transferred or its use by Instagram.
Further information can be found in the Instagram data privacy statement at https://instagram.com/about/legal/privacy/.
Pinterest - data privacy statement for use
On our site, we use social plugins of social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). If you display a page that contains such a plugin, your browser will establish a direct connection with the servers of Pinterest. The plugin will thereby transfer log files to the servers of Pinterest in the USA. These log files may contain your IP address, the address of the visited websites that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, how you use Pinterest, and cookies.
Further information about the purpose, extent and further processing and use of the data by Pinterest, as well as your rights and opportunities to protect your privacy in this regard, can be found in the data protection notice of Pinterest at https://about.pinterest.com/de/privacy-policy.
YouTube - data privacy statement for use
Our website uses plugins of Google-operated site YouTube. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages provided with a YouTube plugin, a connection with the YouTube servers will be established. The YouTube server will therefore be informed about which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to directly match your surfing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.
Further information can be found in the YouTube data privacy statement at https://www.google.de/intl/de/policies/privacy.
ISSUU - data privacy statement for use
Functions of the ISSUU service are included on our site. These functions are offered by Issuu, Inc., 131 Lytton Ave, Palo Alto, CA 94301, USA. With the Issuu service, you can connect, work with, approve and mix documents with other users of the Issuu service community on the internet. We would like to point out that as the provider of the site, we do not receive any knowledge about the content of the data transferred or its use by ISSUU. Further information can be found in the ISSUU Inc. data privacy statement at https://issuu.com/legal/privacy.
Our website uses Seekda to process your booking. The privacy statement will be executed directly on the booking link (IBE).
Analytics services Feratel
Use of data is by feratel media technologies AG, Maria-Theresien-Straße 8, 6020 Innsbruck, FN 72841w Landesgericht Innsbruck.
Matomo analytics services Feratel
Analytics services ÖWA tracking pixels Feratel
Our Website/player uses the “Scalable Central Measurement Method” (SZM) of Austrian Web Analytics (ÖWA) to determine statistical characteristics for using our offers. Anonymous measured values are read. The SZM range measurement alternatively uses either a cookie with the identifier “oewabox.at” or a signature that is created from the various automatically transmitted information from your computer for the purpose of recognizing computer systems. IP addresses are not stored in the process and are processed only in anonymous form. The range measurement was developed in compliance with data protection. The goal of the range measurement is to statistically determine the intensity of use and the number of users of a Website/player. At no time are individual users identified. No advertising about the system is delivered either. The usage statistics collected by Austrian Web Analytics (ÖWA) are published monthly and can be viewed at www.oewa.at.
Note: If you delete your cookies, this will result in the opt-out cookie being deleted as well and you may have to re-activate it.
You have the fundamental right to information, correction, deletion, restriction, data transferability, cancellation and objection. If you believe that the processing of your data violates data protection law or that your legal data protection rights have been violated in any other way, you may make a complaint to the supervisory authority. In Austria, this is the Datenschutzbehörde.
You can reach us at the following contact details:
Fam. Anton Pale GmbH & Co KG
UID number: ATU39894708
Company headquarters: Fiss
Place of jurisdiction: Landeck/Reutte
Specialist group: Hotellerie und Gastgewerbe
Business management: Anton Pale